Your primary business expense is likely going to be marketing. This is especially true if you will be selling to the public at retail. Even selling wholesale, however, you can expect that you’ll spend a lot of time and money visiting your clients and outlets, finding new places to sell your products, etc. You will also have to consider packaging, an Internet presence, and more.
To begin with, start small as you have with most other things so far. A nice little logo for your business can be hired out for design online or you can have a friend or family member make one. It doesn’t have to be perfect or great, but it should be professional and get the point of your worm farm across. This logo can be used on letter head, business cards, packaging (if any), t-shirts and more.
To start with, get some business cards with the logo on them and (if you can afford it) some door magnets for your vehicle so you can advertise while driving around town.
Eventually, you’ll almost assuredly want a website for your business as well. This can be done initially or down the road, but sooner is generally better. A simple website showcasing your business in marketing terms (meaning meant to sell and “show off”, not to “inform”) is your best bet. You can build one for low cost ($50 or less) and provide the information yourself to get it started.
Your logo will be your design cue for the site, which will probably be on a do-it-yourself domain registration and
Web hosting outlet online, and you should limit your site to two or three pages, one of which will be a list of easy ways to contact you.
The exact steps you take with your marketing will depend on what type of worm farm you have (castings or bait) and who you’re marketing to (consumers or retailers). After business cards and a website, fliers may be a good choice as could local radio and small newspapers and magazines in your area. Regional fishing or gardening magazines might also be a good bet. Trade magazines for retailers could be a good choice, but approaching them in person is usually better.
Just remember that the more effort you put into marketing that works, the more business you’ll gain.
Try to budget a return on investment (ROI) and cost per unit (CPU) for every marketing effort you make. If you profit $1 per dozen worms, then the $50 ad you purchase in the newspaper had better mean a minimum of 50 sales so it pays for itself. Ideally, your marketing should result in a high payoff.
Tags: Worm Farm Marketing